UNLOCK Powers LaunchPad Expo to Transform Business Growth and SME Matchmaking in MENA
Cairo, Egypt – 17 August 2025 – In a landmark move set to redefine business networking in the MENA region, LaunchPad Expo, the region’s first dedicated business lifecycle exhibition, has officially partnered with UNLOCK, UNLOCK, the leading AI-powered SME growth enablement platform, transforms how businesses find the right service providers on the best terms. By combining their smart procurement technology with rigorous agency vetting, UNLOCK closes the gap between ambitious SMEs and the best partners they need to succeed.
The two forces are coming together to deliver an unmatched ecosystem for entrepreneurs, decision-makers, and industry leaders, both online and on the ground. By merging UNLOCK’s intelligent procurement and vetting technology with LaunchPad Expo’s vibrant on-ground networking, participants gain access to tailored matches, exclusive business opportunities, and a trusted community that accelerates success.
Taking place 14–15 November 2025 in Cairo, LaunchPad Expo – Powered by UNLOCK will connect over 300 service provider exhibitors with more than 3,000 SMEs seeking the tools, expertise, and partnerships to scale their businesses. This collaboration bridges the gap between offline engagement and digital matchmaking, creating a seamless, year-round pathway for deal-making and growth.
“With UNLOCK’s AI-powered matchmaking and procurement technology at the heart of LaunchPad Expo, every connection made will be relevant, vetted, and primed for success, turning networking into tangible business growth opportunities for SMEs.” said Mona El-Kheshen, Co-Founder & COO of UNLOCK. “This blend of seamlessly combining our technology with the power of human connection on ground, will essentially create a hybrid growth experience that is unmatched in the SME world.”
“LaunchPad Expo is the first of its kind in the region, and our partnership with UNLOCK makes it a catalyst for SME growth on a scale we’ve never seen before. By merging digital intelligence with face-to-face engagement, we’re setting a new benchmark for B2B events in Egypt and the MENA region”, added Karim Saber, Co-Founder & CEO of Launchpad Expo.
From marketing and legal services to investment, technology, and real estate solutions, attendees will have access to every stage of the business lifecycle. The Launchpad Expo, powered by UNLOCK experience will feature:
- Welcome & Matchmaking Zone: Facilitated by UNLOCK to scope SMEs needs and connect them with tailored service providers.
- On-site and Digital Networking: Meetings scheduled before, during, and after the event.
- Expert-Led Sessions: High-value talks and panels curated for SME growth.
Event Details
Dates: November 14–15, 2025
Location: Cairo, Egypt
Focus: Connecting business leaders, entrepreneurs, decision-makers, and industry leaders with the full spectrum of business services, from marketing, IT, consulting, legal to investment and real estate solutions.
Sign up as a service provider: here